The moment we’ve all been waiting for is finally here! Mahindra has just pulled the covers off the most anticipated SUV in India, the all-new 5-door Thar, and it’s officially been named the Mahindra Thar Armada. For years, we have dreamed of a Thar with enough space for the whole family, and Mahindra has delivered exactly that, creating a vehicle that promises legendary off-road skills without the compromise of two doors. This is a massive launch that could change the SUV game in India. But with a bigger size comes a bigger price tag. So, how much will the new Armada cost, and is this the one SUV to rule them all? Let’s get into the details.
The Thar Armada Explained: What’s New?
The Thar Armada is much more than just a 3-door Thar with two extra doors. Mahindra has given it significant upgrades to make it a more premium and capable family vehicle.
| Feature | The Big Deal Explained |
| Two Extra Doors & Massive Space | The biggest upgrade! Now, you get proper rear doors for easy entry and exit, plus a much larger cabin and boot space. It’s finally a practical SUV for the family. |
| More Powerful Engine Options | The Armada will likely borrow the more powerful engine tunes from the Scorpio-N, meaning more horsepower and torque for both the mStallion petrol and mHawk diesel engines. |
| Premium, Modern Features | It’s loaded with new tech that the 3-door Thar misses, including a larger 10.25-inch touchscreen, a digital instrument cluster, rear AC vents, and even a single-pane sunroof on top models. |
| 4×4 and 4×2 Options | Just like the 3-door version, the Armada will be offered in both a proper Thar 4×4 variant for serious off-roading and a more affordable Rear-Wheel Drive (4×2) version for those who just want the road presence and space. |
What This Means for Your Wallet
Let’s talk money. The new Mahindra Thar Roxx price (now confirmed as Armada) will command a premium over its 3-door sibling. The current top-model 3-door Mahindra Thar 4×4 price is around ₹20 lakh on-road. Expect the Armada to be priced about ₹2 to ₹3 lakh higher for comparable variants.
- Current 3-Door Thar On-Road Price (Top Model): Approx. ₹20 Lakh
- Expected New Thar Armada On-Road Price (RWD): Starting from approx. ₹18 Lakh
- Expected New Thar Armada On-Road Price (4×4): Ranging from approx. ₹21 Lakh to ₹24 Lakh
The Thar Roxx top model price for the fully-loaded diesel or petrol automatic 4×4 could touch ₹24 lakh on-road, placing it firmly in the territory of premium SUVs.
How it Now Compares to Rivals
The Thar Armada creates a new niche for itself, but it will face tough competition from both hardcore off-roaders and premium family SUVs.
| SUV | On-Road Price (Top, Approx.) | Key Strength |
| Mahindra Thar Armada (5-Door) | ₹24 Lakh | Iconic Design + Practicality |
| Mahindra Scorpio-N | ₹29 Lakh | On-road comfort, 7-seater option |
| Maruti Suzuki Jimny | ₹17 Lakh | Cheaper, great off-roader, but lacks power |
| Force Gurkha 5-Door | ₹21 Lakh | Hardcore off-roader, very basic inside |
The Armada’s main rival is its own sibling, the Scorpio-N. If you need a 7-seater with car-like comfort, the Scorpio-N is the better choice. But if you want the legendary Thar image, unbeatable road presence, and serious off-road capability with enough space for your family, the Armada is in a class of its own. It makes the Jimny feel underpowered and the Gurkha feel too basic.
Our Verdict: Is It a ‘Buy’ or a ‘Pass’?
So, should you book the new Thar Armada?
It’s a definite BUY if: You’ve always wanted a Thar but couldn’t convince your family because of its lack of space. This is your dream SUV come true. It perfectly blends jaw-dropping style and off-road credibility with the practicality of a 5-door family vehicle. It’s the ultimate lifestyle SUV that you can finally use every single day.
It might be a PASS if: Your primary use is city commuting and long highway trips. A more traditional SUV like the Mahindra Scorpio-N or Tata Harrier will offer a more comfortable and plusher ride for the same price. The Armada is still a tough, body-on-frame SUV at its heart, built for adventure first and luxury second.
Common Questions Answered (FAQ)
What is the new Mahindra Thar Roxx price in India?
The official name is the Thar Armada. The expected on-road price in India will start from around ₹18 lakh for the RWD models and go up to ₹24 lakh for the top-end 4×4 variants.
Is the new Thar Armada a 7-seater?
No, the 7-seater Mahindra Thar 5-door dream will have to wait. The Armada is a spacious 5-seater. This configuration provides comfortable seating for five adults and a very generous boot for luggage.
What will the Thar Roxx 4×4 price be?
The 4×4 variants of the Thar Armada are expected to be priced between ₹21 lakh and ₹24 lakh on-road, depending on the engine, gearbox, and trim level you choose.
What will the Thar Roxx top model price be?
The top model Thar Roxx 5-door price for the fully-loaded 4×4 automatic variant (in either petrol or diesel) is expected to be around ₹23-24 lakh on-road.
What is the difference between the Thar “Roxx” and “Armada”?
“Armada” is the official name for the new 5-door Thar. “Roxx” was one of the rumoured names or could potentially be used for a specific variant or special edition in the future.
